Email Marketing: A pillar in the foundation of social media, a 43-to-1 ROI channel, a conversion heavy interactive medium, and the reason this blog is here.

From the Blog

Jan
31

What’s Your Definition of Success? Who Told You That was True?

Posted by Rory Carlyle at 1:00 pm

Umair Haque has just graced me with a relevant post from the Harvard Business Review that struck me on a personal note. My career as well as my time here as a citizen of our wonderful planet has been scrutinized lately. I personally have been challenging myself to question actions, motives, commitment, and direction of what I do in tandem with the perception of success. We’ve been told as Americans that success is amassed through different financial or tangible additions to our lives – when really it’s up to us individually to decide what measures our success. As people we all are equipped with different levels of skills and traits that will never fit into the molds of a societal projection. Without exploration into who and what we are, we’ll always question ourselves.

Here’s a link to one of his latest posts that rang true for me – http://blogs.hbr.org/haque/2011/12/mastering_the_art_of_living_me.html

Explore what makes you think of success outside of what you’re told is successful. If money and fame was not an option – what’s next?

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Nov
16

Adobe Drops Flash for Mobile in step for HTML5 Adoption

Posted by Rory Carlyle at 2:31 pm

Well, this happened -http://blogs.adobe.com/conversations/2011/11/flash-focus.html

I have two questions for you all:

How do you think this will affect the usage of HTML5 in email marketing for delivering video?

How do you feel about the way Adobe handled all of the comments on the post? (I didn’t see any replies to 100′s of comments and the comments are now shut off)

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Oct
20

The Email Industry & Rory Carlyle (me)

Posted by Rory Carlyle at 8:04 am

To all who know me and those who may just spectate my email marketing life,

As you may or may not know, I’ve as of late been on the free market looking for the next step in my career. The last few months have been stressful and busy, my time filled with lots of to-do’s (phone calls, emails, meetings, interviews, webinars) and just life in general. Through this time I thought about the great beyond; what lies ahead for me, where I want to go, what I want to do, as well as who I want to be at the end of my days. Toiling with where I can add value and be a productive person/employee in whatever industry accepts me has been tough, truly.

Looking back at my decade long career in interactive marketing I’ve seen growth, challenges overcome, high-fivable success stories, and mind-numbing speed bumps that make me cringe. I’ve seen a lot, been part of some great things and really questioned my goals in what I want to do. I find enjoyment in many things and have earnestly considered moving out of email into a new chapter of my life as a marketer and a person.

With that in mind I’ve spent hours talking with friends and peers in the industry trying to make a decision. One friend in particular has been pivotal in helping me clear through the noise; with logical questions and insightful advice this person is beyond a mentor to me, giving me a clearer perspective on where I should go. I owe a lot to this dear friend. Alongside this advice, I’ve been able to integrate thoughts of past and future into a vision of what I can be, as well as want to be.

So, what does Rory want to be?

An email marketer.

I will always find things I like, I will always do things that interest me, but I’ll always have a marketers mind for email. My passion lies in the industry that’s given me the most reward and the most stress. Even if I left the industry I could never really stop doing it – I love it.

Thanks to those who helped find my marbles.

Viva la Email.

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