Email Marketing: A pillar in the foundation of social media, a 43-to-1 ROI channel, a conversion heavy interactive medium, and the reason this blog is here.

From the Blog

Nov
16

Well, this happened -http://blogs.adobe.com/conversations/2011/11/flash-focus.html

I have two questions for you all:

How do you think this will affect the usage of HTML5 in email marketing for delivering video?

How do you feel about the way Adobe handled all of the comments on the post? (I didn’t see any replies to 100′s of comments and the comments are now shut off)

Oct
20
Posted by Rory Carlyle at 8:04 am

To all who know me and those who may just spectate my email marketing life,

As you may or may not know, I’ve as of late been on the free market looking for the next step in my career. The last few months have been stressful and busy, my time filled with lots of to-do’s (phone calls, emails, meetings, interviews, webinars) and just life in general. Through this time I thought about the great beyond; what lies ahead for me, where I want to go, what I want to do, as well as who I want to be at the end of my days. Toiling with where I can add value and be a productive person/employee in whatever industry accepts me has been tough, truly.

Looking back at my decade long career in interactive marketing I’ve seen growth, challenges overcome, high-fivable success stories, and mind-numbing speed bumps that make me cringe. I’ve seen a lot, been part of some great things and really questioned my goals in what I want to do. I find enjoyment in many things and have earnestly considered moving out of email into a new chapter of my life as a marketer and a person.

With that in mind I’ve spent hours talking with friends and peers in the industry trying to make a decision. One friend in particular has been pivotal in helping me clear through the noise; with logical questions and insightful advice this person is beyond a mentor to me, giving me a clearer perspective on where I should go. I owe a lot to this dear friend. Alongside this advice, I’ve been able to integrate thoughts of past and future into a vision of what I can be, as well as want to be.

So, what does Rory want to be?

An email marketer.

I will always find things I like, I will always do things that interest me, but I’ll always have a marketers mind for email. My passion lies in the industry that’s given me the most reward and the most stress. Even if I left the industry I could never really stop doing it – I love it.

Thanks to those who helped find my marbles.

Viva la Email.

Sep
28

While this may not be an email marketing post or a rambling about something email related. It’s possibly the greatest quote I’ve personally ever read. It speaks volumes to me personally and professionally. I wanted to share this with hopes that it inspires you as much as it did me.

Theodore Roosevelt was a great hero to our nation and humanity – he left us these words of wisdom.

“It is not the critic who counts; not the man who points out how the strong man stumbled, or where the doer of deeds could have done better. The credit belong to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again and again. Who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause. Who at the best knows in the end the triumph of high achievement; and who at the worst, if he fails, at least fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat.”

- Theodore Roosevelt

Strive to be more, desire to be better, compete in places you’re not sure you’ll win, and conquer fears and challenges with a passionate confidence. Never give up, never give in, always lean on integrity, be the person that dispels the critics with victory after victory.

Cheers.