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May 17, 2013
Ignore Email Marketing ‘Best Practices’, Period.
Before you disregard this post due to its title, humor me and read through the first paragraph. If you agree, disagree or have something to say; please comment. This post is more for brain food than expertise for you to follow. Understand; there are many “good practices” or “general practices” within the email marketing space,(...)May 17, 2013
Best Practices and Successful Email Marketing
*NOTE: THIS IS A REPOST FROM AN OLDER BLOG – DATES AND TIMES ARE OFF* In the email world, we marketers hear a lot of things about: relevance, timely delivery, engagement, consistency, click-through rates, the infamous 43-to-1 ROI, all the “ility’s”, and all this geeked-out mumbo-jumbo around making our messaging effective. For about two years(...)May 14, 2013
Perception Management and Efforts for the Inbox
Do you know your Sender Score? Are you using DKIM for domain authentication? Is there a measureable difference trending in your deliverability rate, right now? No? It doesn’t matter, that’s not my expertise anyhow. I was just checking to see if you believed I was smart. (Hint: I am not. These guys are: Mark Brownlow(...)What People are Saying
Rory is one of those email marketers that “gets” email. He has a profound respect for the customer while at the same time advancing the goals of the business. Rory also has a great thirst for knowledge and a challenge. We have engaged in many conversations about email marketing and the unique strategies that affect every company. His thoughtfulness and resolve make it a pleasure to know him and consider him a great resource in the space.
Passion and confidence were two traits I immediately noticed in Rory when I met him for the first time in 2010. I’ve since had the pleasure of working with Rory on a video email project as well as a speaking proposal, and he has consistently demonstrated passion for his industry, confidence in his position, sound judgement in business decisions, and creativity when budgets and timelines are short. I look forward to my next opportunity to partner with him.
Before Rory joined us we did not know what we did not know about email marketing. His expertise was a valuable asset in the extension of our marketing arm. Rory is a team player who consistently demonstrated his committment to his objectives and company goals. I was disappointed to see him leave our team and respected his desire to pursue a promising opportunity with more responsibility and growth.
Rory brings a passion for his work that is unparalleled. He chooses to work for organizations that he really believes in, and his work becomes a part of his life instead of just something to do for an income. Because of this, Rory gives his best effort and everything he has to the task at hand. The results of this far exceed any normal expectations, and he literally redefines the role he was hired for. A talent like this does not come along frequently. If Rory is available, you should talk to him immediately.
I’m a Rory Carlyle fan. He knows his stuff when it comes to email, and his broad set of skills helps him (and you) connect the dots between email and numerous other facets of interactive marketing. Best of all, Rory brings the sort of killer enthusiasm that not only drives him, but also rubs off on those around him and helps everyone elevate their game.