Measuring Email Marketing Efforts How do you measure your current email marketing efforts? Is a click worth more than an open? Do you high-five your boss if the open rate is above 20%? Has your goals for your email marketing channel scaled with your growth of that channel? Sorry for the investigation, but it’s necessary(…)
Before you disregard this post due to its title, humor me and read through the first paragraph. If you agree, disagree or have something to say; please comment. This post is more for brain food than expertise for you to follow. Understand; there are many “good practices” or “general practices” within the email marketing space,(…)
*NOTE: THIS IS A REPOST FROM AN OLDER BLOG – DATES AND TIMES ARE OFF* In the email world, we marketers hear a lot of things about: relevance, timely delivery, engagement, consistency, click-through rates, the infamous 43-to-1 ROI, all the “ility’s”, and all this geeked-out mumbo-jumbo around making our messaging effective. For about two years(…)
Do you know your Sender Score? Are you using DKIM for domain authentication? Is there a measureable difference trending in your deliverability rate, right now? No? It doesn’t matter, that’s not my expertise anyhow. I was just checking to see if you believed I was smart. (Hint: I am not. These guys are: Mark Brownlow(…)