Email Marketing: A pillar in the foundation of social media, a 43-to-1 ROI channel, a conversion heavy interactive medium,...
Well, this happened -http://blogs.adobe.com/conversations/2011/11/flash-focus.html
I have two questions for you all:
How do you think this will affect the usage of HTML5 in email marketing for delivering video?
How do you feel about the way Adobe handled all of the comments on the post? (I didn’t see any replies to 100′s of comments and the comments are now shut off)
To all who know me and those who may just spectate my email marketing life,
As you may or may not know, I’ve as of late been on the free market looking for the next step in my career. The last few months have been stressful and busy, my time filled with lots of to-do’s (phone calls, emails, meetings, interviews, webinars) and just life in general. Through this time I thought about the great beyond; what lies ahead for me, where I want to go, what I want to do, as well as who I want to be at the end of my days. Toiling with where I can add value and be a productive person/employee in whatever industry accepts me has been tough, truly.
Looking back at my decade long career in interactive marketing I’ve seen growth, challenges overcome, high-fivable success stories, and mind-numbing speed bumps that make me cringe. I’ve seen a lot, been part of some great things and really questioned my goals in what I want to do. I find enjoyment in many things and have earnestly considered moving out of email into a new chapter of my life as a marketer and a person.
With that in mind I’ve spent hours talking with friends and peers in the industry trying to make a decision. One friend in particular has been pivotal in helping me clear through the noise; with logical questions and insightful advice this person is beyond a mentor to me, giving me a clearer perspective on where I should go. I owe a lot to this dear friend. Alongside this advice, I’ve been able to integrate thoughts of past and future into a vision of what I can be, as well as want to be.
So, what does Rory want to be?
An email marketer.
I will always find things I like, I will always do things that interest me, but I’ll always have a marketers mind for email. My passion lies in the industry that’s given me the most reward and the most stress. Even if I left the industry I could never really stop doing it – I love it.
Thanks to those who helped find my marbles.
Viva la Email.
Turns out WordPress has it’s vulnerabilities. Someone injected a few file changes into my SQL and put up some weird landing page.
We’re back 
Want to learn about video email? Come see Justin Foster, Luke Glasner, and myself chat and teach about putting video in your emails. Get versed on the pros and cons of video email and how you can leverage it within your lists.
Here’s the registration link.
http://events.linkedin.com/eec-Webinar-Video-Email-Why-When-How/pub/777053
I’m going to start writing an email marketing ebook. I’d love to get some ideas, issues, perspectives, and conversations going with the email marketing and non email marketing community for the book in order to help all understand and leverage email.
Zappos is about to use 50k videos for their products. You should consider getting a camera if you want to make money online. Web is the new tv.
http://www.jeffbullas.com/2009/12/08/how-zappos-plans-to-use-50000-online-videos/
After a few years of “Email is dead” and hearing how social is the new wave of communication for b-to-b and b-to-c marketing, I’m actually loving how email just continues to make headlines. Email is still achieving high levels of ROI and is vibrantly effective under the right command. My good friend and email marketing superstar Ryan Phelan along with his Blue Hornet team achieved an award for delivering a stellar KFC email marketing strategy and execution. While I’ll never eat that sandwich, I clap and cheer for another win in the email industry under the direction of a skilled team.
My session submission for South By SouthWest (SXSW), “Why Email Is For More Than Just Zombies” tackles this exact type of issue. Email is a medium that can change the entire outcome of a marketing campaign without question. The ‘zombie’ approach is an old approach adopted from direct mailers from a time long ago. Now that we’re FINALLY in 2011 it’s okay to embrace email marketing as it’s own channel and get creative with it. Email will be around until the internet dissolves; so, let’s dig into email and get our revenues up!
Congratulations to Ryan, the Blue Hornet team, and KFC for kicking some email ass. Well done.
Viva la Email.
