Email Marketing: A pillar in the foundation of social media, a 43-to-1 ROI channel, a conversion heavy interactive medium, and the reason this blog is here.
Want to learn about video email? Come see Justin Foster, Luke Glasner, and myself chat and teach about putting video in your emails. Get versed on the pros and cons of video email and how you can leverage it within your lists.
Here’s the registration link.
http://events.linkedin.com/eec-Webinar-Video-Email-Why-When-How/pub/777053
Video-in-email is a rarity; it’s an unconventional, tricky to apply, ultra-personal online channel that’s a bit hard for everyday marketers to adopt. But, why? Resources and education. The current issue with marketers and businesses with adopting email – ability. Very few companies have staff on-hand or vendors readily available for video production and editing. Whilst this won’t always be the problem, it’s been my opinion that this is the biggest roadblock thus far.
Through my career history I’ve been privileged to be a part of many different sides of the online marketing world. I’ve wandered through; agency work, independent consulting, corporate marketing manager (email marketing), Director of Marketing for an ESP (email service provider) as well as running a small web business with a few employees (Start-up). During this time I’ve noticed a big change in the way marketing departments have given attention to the online medium – by hiring SEO’s, email marketers, statisticians, social marketers, etc. But, it’s been intermittent with the hiring and fostering of the video marketing positions.
But why?
In my opinion, the adoption of previous technologies are still in cycle and the noise of social media has taken precedence in regard to the channel preference for video dispersion. Businesses and companies are still learning how to create successful email marketing campaigns, measure the data from the campaigns (as well as learning about web analytics programs), leverage social media channels, and conversion inspired web design. There’s no room for another item on the marketers plate or better yet, the business owner. Video-in-email will be adopted and is going to be a fantastic channel for high ROI campaigns and elevated consumer engagement rates. Marketers right now are experimenting more-and-more with the video-email infusion and it’s effects on the bottom line. (Thrillist.com just recently sent out a video within their email newsletter)
Until, the level of video educated online marketers rises or the usability and functionality of video marketing software becomes more intuitive – video for small to mid-sized businesses will be sparse.
I still believe in the marriage between email and video, but they’re still working on getting the date on the calendar. Until the ISP’s and email clients RSVP for the big event, these two fated love birds will just have to focus on getting an easy-to-use product ready for the honeymoon in the Bay of Consumer Engagement.
Viva la Email.
